Drive impact and innovation with Digital Marketing skills

Master Digital Marketing course with Careerpedia! Level up your career with hands-on experience in SEO, PPC, Social Media Marketing, Content Marketing, and more!

Transform Your Career Today!

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Who Should Enroll in Our
Digital Marketing Program?

Freelancers

Expand your services and attract more clients by mastering key digital marketing tools

Fresh Graduates

Launch your career with confidence by building a solid foundation in digital marketing

Business Owners

Elevate your company’s digital presence and drive revenue through targeted online strategies

Entrepreneurs

Learn how to strategically market your own business online and boost your brand visibility

Marketing Managers

Enhance your marketing skills and master analytics to achieve impactful outcomes in your campaigns

MBA Graduates

Master in-demand digital marketing knowledge to position yourself for higher-paying leadership roles

Why Choose Our Digital Marketing Program?

Build A Portfolio With Real-World Projects
Learn Email Marketing And Automation Tools
Learn On-Page And Off-Page Seo
Master Paid Ad Campaign Management
Gain Experience With Industry-Leading Software
Build Advanced Social Media Strategies
Develop Content Marketing Strategies
Apply Google Analytics For Data Insights

Certification

Join the Careerpedia community and dive into the engaging testimonials from our students, as they offer valuable insights and experiences.
Global Recognition

Careerpedia certifications offer global recognition and access.

Career Boost

Enroll for collaboration and networking opportunities at Careerpedia

Networking Opportunities

Connect with professionals, instructors, and peers at Careerpedia.

Certificate Digital Marketing

Digital Marketing
Program Curriculum

Module 1: About Digital Marketing Overview

Week 1:

Overview of Digital Marketing, Brand Visibility, and Traffic Concepts.

Week 2:

Lead Generation Strategies, Traffic Conversion, and Visitor Engagement Techniques.

Module 2: Website Creation with WordPress + Blogger

Week 3:

Website Planning, Domain & Hosting, Responsive Design, and Blueprint Creation.

Week 4:

WordPress Site Creation - Themes, Plugins, and Content Development.

Module 2 (continued): Website Creation with WordPress + Blogger

Week 5:

Blogger Site Creation - Custom Domains, Blog Posts, and Navigation Setup.

Module 3: Search Engine Optimization (SEO)

Week 6:

Introduction to SEO, Keyword Analysis, Google Algorithms, and Local SEO.

Week 7:

Keyword Research Tools, Competitive Analysis, and On-Page SEO Techniques.

Week 8:

Off-Page SEO - Backlinking, Link Building, and Content Submissions.

Module 3 (continued): Search Engine Optimization (SEO)

Week 9:

Google Analytics, Webmaster Tools, and Comprehensive SEO Reporting.

Module 4: Search Engine Marketing (SEM/PPC/Google AdWords)

Week 10:

SEM Introduction, AdWords Overview, Bidding Strategies, and Targeting.

Week 11:

SEM Campaign Types - Search, Display, and Video Campaigning.

Week 12:

Ad Campaign Optimization, Tracking, Budgeting, and Performance Analysis.

Module 5: Social Media Optimization (SMO)

Week 13:

Social Media Introduction, Facebook, and Google Plus Promotions.

Week 14:

Instagram, LinkedIn, Pinterest, and Twitter Promotions.

Module 6: Social Media Marketing (SMM)

Week 15:

Facebook Marketing - Ad Types, Custom Audiences, and Performance Analysis.

Week 16:

Advanced Facebook Tips, LinkedIn B2B Marketing, and Campaign Management.

Module 7: Email Marketing

Week 17:

Introduction to Email Marketing, Service Providers, Tools, and Campaign Setup.

Week 18:

 Email List Building, Subject Line Strategies, Campaign Analysis, and Spam Filters.

Module 8: Online Reputation Management (ORM)

Week 19:

ORM Fundamentals, Monitoring Tools, and Building a Positive Brand Image.

Module 9: Google Analytics

Week 20:

Google Analytics Setup, Goal Tracking, Funnels, and Integration with AdWords.

Module 10: Content Marketing

Week 21:

Content Strategy, Platforms, Content Writing, and Content Optimization.

Module 11: Making Money with AdSense & Blogging

Week 22:

Google AdSense Overview, Approval Tips, and Monetization Methods.

Module 12: Affiliate Marketing

Week 23:

Introduction to Affiliate Marketing, Networks, Program Approval, and Lead Conversion.

Module 13: App Store Optimization (ASO)

Week 24:

ASO Introduction, App Store Differences, Keywords, and Optimization Techniques.

The Careerpedia Advantage

Careerpedia’s unique features guarantee a learning experience like no other. Compare and see why our students succeed.

Others
Exclusive Features and Industry Connections
Personalised 1:1 Meetings with Industry Veterans
Interactive Workshops and Real-world Projects
Live Project Immersion
Applied Learning
Mock Interviews And Portfolio Making
Career Strategies From Expert Mentors
Placement Assistance

Why Our Program Is Unmatched In Mastering SEO, Google Analytics, and Content Marketing

One-on-one guidance from industry veterans to boost your growth

Expert Mentorship
Receive practical insights and actionable feedback from seasoned professionals

Career Strategy
Receive tailored advice to navigate job markets and boost your profile

Portfolio Development
Build a professional portfolio to showcase your strengths and expertise

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Transform theory into action with hands-on experience

Hands-on Learning Experience
Hands-on sessions designed to translate theory into actionable skills

Real-Time Collaboration
Work with peers and mentors in real time to hone practical problem-solving

Real-World Application
Learn by doing with immersive, interactive experiences that enhance your understanding

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Project-based learning to hone theoretical application

Hands-on Real-World Experience
Work on live projects with partner companies to gain industry-relevant experience

Master Teamwork
Develop communication and teamwork skills through collaborative projects

Direct Mentorship and Feedback
Receive guidance and feedback on live projects from industry mentors to refine your skills

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Comprehensive career support and guidance

Tailored Resume Crafting
Create a resume that highlights your skills and project work, targeting top companies

Focused Interview Prep
Participate in mock interviews and receive advice to excel in technical interviews

Strategic Job Placement
Benefit from dedicated placement support to find roles aligned with your career aspirations

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Placement Assistance

For professionals looking to advance their careers, our placement team offers targeted support to help you take the next step. From refining your resume to honing your interview skills, our team provides personalized guidance to ensure you're positioned for success. With our resources, you can confidently navigate the job market and secure roles that align with your growing expertise.

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Top Roles You Can Secure

Completing the Digital Marketing program prepares you to secure the following roles.

Social Media Strategist

Craft compelling content that engages audiences and boosts presence

SEO Specialist

Optimize websites to boost visibility and drive organic traffic growth

PPC Specialist

Manage and optimize paid advertising campaigns for maximum ROI

Digital Marketing Analyst

Analyze data to drive actionable insights and shape marketing strategies

Content Marketer

Create impactful narratives that attract and retain your target audience

Email Marketing Specialist

Execute targeted email campaigns that drive conversion rates

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Student Success Stories

At Careerpedia, we are proud of the success our students have achieved. Hear from some of our graduates who have transformed their careers:

"Careerpedia's digital marketing course gave me the confidence and skills to take my career to the next level. The live projects and hands-on tools prepared me for the challenges of the digital world."

Vijaya
Digital Marketing Manager

"The instructors and mentors were top-notch. They guided me through every concept with real-world examples, making the learning process smooth and enjoyable."

Ravi
SEO Specialist

"I started as a complete beginner, but Careerpedia's course structure and mentorship transformed me into a digital marketing expert. The placement support helped me land my first job!"

Shirisha
 Social Media Strategist

Digital Marketing Curriculum

Our curriculum is crafted by experts to ensure you gain a deep understanding of digital marketing concepts and tools.

SEO (Search Engine Optimization)
On-Page SEO Techniques
On-Page SEO Techniques
Off-Page SEO and Link Building
Keyword Research & Competitor Analysis
SEO Tools (SEMrush, Ahrefs)
Social Media Marketing
Social Media Strategy & Planning
Facebook, Instagram, LinkedIn Ads
Content Creation & Audience Engagement
Social Media Tools (Hootsuite, Buffer)
Google Ads & PPC
Introduction to Google Ads
Campaign Setup & Optimization
Bidding Strategies & Performance Metrics
A/B Testing and Conversion Tracking
Email Marketing
Building and Managing Email Campaigns
Email List Building & Segmentation
A/B Testing, Automation, and Analytics
Tools like MailChimp & HubSpot
Web Analytics
Google Analytics & Tag Manager
Analysing Traffic, Conversions & ROI
Custom Dashboards & Reporting

Program Curriculum (Designed for a Digital Generation)

Module 1 : Introduction to Project Management

a. PM fundamentals for start-ups, tech, and creative industries
b. Understanding the project lifecycle

Module 2 : Agile Methodologies & Scrum

a. Embrace the future with agile! Explore Scrum, Kanban & Scrumban
b. Real-world application in software, marketing, and creative teams

Module 3 : Digital Tools for Project Management

a.. Hands-on experience with AI-based tools for planning and execution
b. Software: Jira, Microsoft Project, Asana, Wrike

Module 4 : Risk Management & Change Management

a. Crisis handling in a fast-changing world
b. Leading remote and hybrid teams in a digital workspace

Module 5 : Effective Communication & Leadership

a. Collaborating with global teams, managing multicultural projects
b. Using modern tools like Slack, Zoom, and Monday.com for seamless communication

Tools
Access a suite of cutting-edge tools and resources at Careerpedia, enhancing your learning experience and ensuring you're well-prepared for the future.
Meet Your Mentor
Guidance you can trust. Connect with experienced mentors at Careerpedia for personalized career advice and insights.
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Mohd Zaid
Full Stack Developer
Mohd Zaid, one of our esteemed mentors at Careerpedia, is a seasoned professional with a passion for nurturing talent. With a wealth of experience in their field, Zaid provides tailored guidance to help you excel in your educational and career endeavours. His personalized approach and deep industry knowledge make him an invaluable resource for your journey. Zaid is dedicated to offering practical advice, sharing insights, and motivating you to reach your full potential. With Zaid as your mentor, you'll gain a trusted partner in your pursuit of academic and professional success.